The Peace Corps was yearning to increase their recruitment numbers. Joining the Peace Corps is a big commitment, so we wanted to capture the life-changing adventure that is experienced by nearly every one of its over 200,000 volunteers. We read a painstaking amount of their journals looking for interesting tidbits and insights. The first execution is a TV spot that aired as PSAs. The second was simply a proposal that never saw the light of day, but I think it would've been great.