2020 was a Sh*@#$how! But despite the worst year on my personal timeline, I managed to do some things that I’m proud of, all from the comforts of home. Here’s how the year went for me.
A Song-A-Day
The onset of the Coronavirus left me twiddling my thumbs initially. So, I thought I could entertain my friends on FB and IG by placing a daily cover tune in their feeds. I managed eighty consecutive days before slowing down. Here’s one I did with my best friend and lovely wife, Molly.
We did our best to look at the upsides of working from home with Costa Coffee’s #MugHalfFull social campaign. Here’s a sampling.
We used the power of public art to bring people together with the help of justice warrior, artist, and Occasional Superstar, Fabian Williams. The enormous mural can be viewed within Mercedes-Benz Stadium when we all come back together for a Falcons or ATL United game.
We managed to bring the top NASCAR drivers together for a family dinner without ever being seated in the same room – a successful Covid production with Director Jim Issa. Finishing by Jeff and Andrew at Hero Post.
Our team mobilized voters in Georgia with an early voting campaign in partnership with GA Voting Works that included broadcast, outdoor, radio and social with business, celebrity and influencer partnerships across the state.
Our videos included voiceovers from local celebrities Ed Bastian of Delta Air Lines, Atlanta Hawks’ Cam Reddish, Pam Stewart of The Coca-Cola Company, Ryan Wilson of The Gathering Spot, and Tiny Doors ATL creator, Karen Anderson Singer. And the media was donated by Georgia businesses.
It was so successful that it spilled into the Senate Runoff campaigns from US Senator Raphael Warnock and the Georgia Democrats.
During the pandemic, we used Coca-Cola’s brand platform to give New York’s struggling restaurants some much needed love. The inspiration of a classic neon ‘open’ sign felt like the perfect symbol for both NYC and these small shops. Because the best restaurants, are the local ones.
New Year’s Eve in Times Square was not full of the usual thousands of people–another casualty of 2020. But we wanted to ring in the new year on a more positive note. Because 2021 just has to be better.